February Breakfast Meeting (02/12/19) – Understanding Loyalty Programs

Will Riley is the Managing Partner of COOP CCO, an integrated marketing and operations firm focused on building better brands through stronger positioning, strategic planning, and cohesive marketing. With over a decade in marketing leadership roles with Aflac, Newell Brands, The Home Depot, and a combined total of 15 years with Zaxby’s – from cashier to VP of Brand Management – Will has had an adventurous career. He’s worked with country music stars, developed insurance products, innovated label makers, merchandised hand tools, and created multiple brand management teams from scratch. A graduate of the University of South Carolina (BBA) and the University of Georgia (MBA), it goes without saying that he’s a bit conflicted each fall.