Join us for the October SEFF/IFA Franchise Business Network Luncheon on October 13, 2015 at 11:30 am. Our topic for the October meeting will be Generating Franchise Leads Using Content Marketing.
How can content marketing grow your Franchise system brand and generate sales leads for your franchisees?
Why does content marketing make a difference? What is content marketing? What is the value add?
Customers and prospects seek solutions. By providing actionable information and utilizing a variety of approaches across multiple platforms, a franchisor can move influencers and decision makers into buyers, now, not later. The sharing of meaningful content provides value directly to those you prospects you are seeking at a price you can afford.
Successfully identifying and engaging prospects gains awareness of these targeted groups through the offering of customized information and services. These services are selected to assure direct interactive experiences with potential buyers, and include:
• Access to white papers and briefs
• Applications
• Active interaction on social media
• Blogs
• Co-branded educational webinars and webshops
• Facilitated self-assessments
• Participation in regional workshops
• Presentations and exhibits at trade shows
• Speeches at key association conferences
• Video
• Weekly digital newsletters
• Website
• And More
Join Sal Shaikh, Director of Tools and Capabilities, Coca Cola North America Commercial Leadership and Karen Masullo, Executive Vice President and Chief Intelligence Officer, Firestorm Franchising, LLC, to see content marketing examples and learn what you and your franchisees can do to grow sales and your brand in today’s expanding interactive world.
Maggiano’s Little Italy – Buckhead
3368 Peachtree Road
Atlanta, GA 30326
(404) 816-9650
Sponsored by:
Coca-Cola
